ActiveCampaign Pricing Explained: Plans, Costs and What You Get

ActiveCampaign costs $15 to $145 a month at 1,000 contacts, billed yearly. Prices rise steeply with list size, and CRM, SMS and AI add-ons cost extra.

By Galactic News Editorial · Published 2026-11-07T15:04:06+00:00 · Updated 2026-11-07T15:04:06+00:00

ActiveCampaign Pricing Explained: Plans, Costs and What You Get

ActiveCampaign pricing starts at $15 a month. That is the Starter plan, billed yearly, for 1,000 contacts. There are four plans in total. Each one is priced by the number of contacts on your account. The price rises as your list grows. This guide explains each plan, what it includes, and how the bill changes with list size. Every price here comes from checks of the official pricing page in October and November 2026. Prices can change. Confirm the current figure on the official pricing page before you buy.

ActiveCampaign pricing at a glance

The table shows the four plans at 1,000 contacts, billed yearly. Monthly billing costs more. The official FAQ confirms that annual plans are billed as a single yearly payment at a discounted rate. Monthly plans are billed every month.

There is no free plan. There is a 14-day free trial with Professional-tier features. It covers up to 100 contacts and 100 sends. No credit card is needed. You are not charged unless you manually upgrade.

Starter: $15 a month

Starter is the entry plan. It costs $15 a month, billed yearly, for 1,000 contacts. It includes email marketing and basic automation. You get multi-step automations, but each automation is limited to five actions. You get 250+ email templates and 15 active business goals. A/B testing is included. Email and chat support are included. The send limit is 10 times your contact count each month. That means 10,000 sends at 1,000 contacts. Only 1 user is included. Starter does not include landing pages, generative AI, or predictive sending. Those start on Plus. Starter suits a small business that sends regular campaigns and runs simple automations. It does not suit a team that needs branching workflows or more than one seat.

Plus: $49 a month

Plus costs $49 a month, billed yearly, for 1,000 contacts. It removes the five-action cap. Automation actions are unlimited. It adds landing pages and site messages. It adds predictive sending, which times each email for the contact. It adds lead scoring and custom forms. Generative AI for text and images is included. Cross-channel marketing is included. The plan includes 25 active business goals. The CRM is available as an add-on on Plus. The send limit stays at 10 times your contact count. Only 1 user is included. Plus is the plan most small teams actually need. The unlimited automations and landing pages are the features that make ActiveCampaign worth its price. If Starter feels cramped, Plus is the next step.

Pro: $79 a month

Pro costs $79 a month, billed yearly, for 1,000 contacts. It adds conditional content and dynamic blocks. It adds advanced reporting and attribution tracking. Predictive content is included. That means AI-suggested content for each contact. Advanced segmentation is included. The automations map is included. Split-path automation is included. The plan includes 3 users and 200 active business goals. The send limit rises to 12 times your contact count. That means 12,000 sends at 1,000 contacts. Pro suits teams that run serious automation programs. It also suits teams that need to prove revenue from email. Attribution and advanced reporting are the main reasons to pay the extra $30 over Plus.

Enterprise: $145 a month

Enterprise costs $145 a month, billed yearly, for 1,000 contacts. It is the top tier. It includes everything in Pro. It adds custom reporting and dashboards. It adds single sign-on. HIPAA support is included. Custom objects are included. Premium CRM integrations are included, including Salesforce and Microsoft Dynamics. The plan includes 5 users and a dedicated account team. An uptime SLA is included. The send limit rises to 15 times your contact count. That means 15,000 sends at 1,000 contacts. Enterprise suits larger teams with governance needs. It also suits regulated industries that need HIPAA support or single sign-on. Most small businesses will never need it.

How the price grows with your list

ActiveCampaign prices by contact count. The bill rises in bands as your list grows. These figures are monthly prices, billed yearly, from checks of the official pricing page in October 2026.

Notice the pattern. Starter grows tenfold from 1,000 to 10,000 contacts. Plus grows less than fourfold. The right plan depends on your list size, not just your feature needs. Always check the price at your real contact count. Use the calculator on the official pricing page before you buy.

Add-ons that change the real bill

The headline price is not always the full bill. Some features cost extra. The sales CRM is the main one. Pipelines and Sales Engagement are add-ons. Third-party checks of the official page report Pipelines from $49 a month for one user. Sales Engagement is reported from $85 a month for one user. SMS credits are billed separately. One 2026 review reports SMS credits from $0.04 each. The same review reports ActiveCampaign AI at $50 a month. Extra users cost extra on plans above their included seat count. These add-on figures come from third-party checks, not from the official FAQ. They can change. The point stands either way. Budget for the add-ons you need, not just the plan price. A team on Plus with the CRM add-on and SMS will pay far more than $49 a month.

The November 2025 contact-counting change

There is one pricing change every buyer should know. For accounts created on or after November 3, 2025, ActiveCampaign bills on total contacts. That includes unsubscribed, bounced, and unconfirmed contacts. Older accounts are still billed on active contacts only. This was reported by several 2026 pricing guides. It matters because it changes how you clean your list. On a new account, deleting unengaged contacts does not lower your bill in the same way. Unsubscribes still count toward your contact tier. Factor this in when you size your list. If you import a large old list, you may land in a higher band than you expect.

Annual vs monthly billing

Annual billing is the cheaper route. The published prices above are annual. Monthly billing costs roughly 20% more, according to 2026 pricing guides. The exact monthly figures vary between sources, so check the live page for your plan and list size. Annual plans are billed as one yearly payment. Monthly plans are billed each month on your signup date. There are no setup fees on any plan. There are no contracts. You can cancel at any time. ActiveCampaign offers a 30-day money-back guarantee, according to several 2026 guides. Nonprofits get a 20% discount. Contact the sales team with proof of nonprofit status to claim it. You can change plans at any time from your account dashboard. Upgrades mid-cycle are charged on a prorated basis.

Bottom line

ActiveCampaign pricing is simple at the entry tier and steep at scale. Starter at $15 a month is fair for small lists with simple automations. Plus at $49 a month is the sweet spot for most teams. It adds unlimited automations, landing pages, and predictive sending. Pro at $79 a month is worth it only if you need attribution, conditional content, or advanced reporting. Enterprise at $145 a month is for larger teams with governance needs. Watch two things. First, the price rises with your contact count, and new accounts pay for every contact, including unsubscribed ones. Second, the CRM, SMS, and AI add-ons sit outside the headline price. Price the full stack before you commit. Start with the 14-day free trial. It gives you Professional-tier features for free. Test your real automations. Then buy the plan that fits your real list size. This is a research-based assessment. We did not test the platform firsthand. Prices can change, so confirm them on the official pricing page before you pay.