How to Automate Social Media Posting With Make

Automate social media posting with Make using a sheet, a short scenario, and a router per network. Setup steps, credit costs, and the mistakes to avoid.

By Galactic News Editorial · Published 2026-11-10T13:22:24+00:00 · Updated 2026-11-10T13:22:24+00:00

How to automate social media posting with Make using a visual scenario

How to Automate Social Media Posting With Make

Make lets you automate social media posting by connecting your content source to your social accounts in a visual workflow called a scenario. You write a post once, in a sheet or a form, and Make sends it to Facebook, Instagram, LinkedIn, and X on a schedule you control. This guide shows the setup step by step, what it costs in credits, and the mistakes that waste them.

Make is a visual automation platform, formerly called Integromat. You build scenarios by dragging modules onto a canvas and linking them. Each module is one step, such as reading a row from Google Sheets or publishing a photo to Instagram. Every module that runs costs one credit. That credit model is the whole pricing story, so plan your scenario around it.

What you need before you automate social media posting with Make

Start with three things: a Make account, your social accounts connected, and one place where posts live. A Google Sheet works well as the content source. Give it columns for the post text, the image link, the target network, and the publish date. Keep one row per post. This sheet becomes your queue, and Make reads it on a schedule.

Connect each social account inside Make before you build anything. Make supports Facebook Pages, Instagram Business accounts, LinkedIn, and X through its app modules. Instagram posting needs a Business or Creator account linked to a Facebook Page. Personal Instagram accounts cannot publish through the API. Check that link first, because it is the most common setup failure.

Decide which networks matter. Posting the same text everywhere is easy, but each network has its own limits. X posts are short. LinkedIn rewards longer text. Instagram needs an image or video. A router in Make can send different versions to each network from one row, which is cleaner than building four separate scenarios.

How to automate social media posting with Make in 7 steps

  1. Create the scenario. In Make, click Create a new scenario. You start with an empty canvas and add modules from the app list.
  2. Add a trigger module. Use Google Sheets and choose Watch Rows, or use a scheduler module that runs at set times. The trigger decides when the scenario wakes up. A 15-minute interval is the shortest schedule on the free plan.
  3. Read the next queued post. Add a Google Sheets Search Rows module that finds rows marked as ready and not yet posted. Filter by the publish date so only due posts are picked up.
  4. Add a router. A router splits the flow by network. One branch goes to Facebook, one to Instagram, one to LinkedIn, and one to X. Each branch only runs when the row names that network.
  5. Add the publish modules. Connect the matching app module on each branch, such as Create a Post on a Facebook Page or Create a Photo Post on Instagram. Map the text and image fields from the sheet row.
  6. Mark the row as posted. Add a final Google Sheets Update a Row module that writes the publish time and changes the status to posted. Without this step, Make will publish the same row again on the next run.
  7. Test with one row, then switch the scenario on. Run once and check the post on the network. Fix the mapping if the text or image is wrong. Only then set the schedule and activate the scenario.

A simple scenario that works

The most reliable pattern is a sheet, a router, and one publish module per network. The sheet holds the queue. The router splits by network. The publish modules do the posting. The final module marks rows as done. Keep the scenario small. A scenario with five modules costs five credits per run, and a scenario with twenty modules costs twenty. Short scenarios are cheaper and easier to debug.

For images, store them in Google Drive and put the share link in the sheet. Make can fetch the file from Drive and pass it to the social module. Keep images under the file-size limit of your plan. The free plan allows files up to 5 MB. Paid plans allow larger files, from 100 MB on Core upward.

For video, check the network first. Instagram Reels and video posts have format rules that differ from a simple photo post. Test video on one network before you build it into every branch.

Scheduling, queues, and timing

Make runs scenarios on a schedule you set, or when a webhook fires. Scheduled runs check your sheet at fixed intervals. On the free plan, the shortest interval is 15 minutes. Paid plans allow runs every minute. For most small accounts, a run every hour is enough. Your posts go out within the hour, and you burn far fewer credits.

Use the publish date column to control timing. Make only picks up rows whose date has arrived. That gives you a queue you can fill a week ahead. If you want posts at exact times, such as 9:00 in the morning, schedule the scenario to run at that time and let the date filter do the rest.

Watch out for time zones. Make scenarios run in the time zone set in your organization settings. Set it to your own time zone before you build the schedule, or your morning posts will go out at the wrong hour.

What it costs in credits

Make charges one credit per module that runs. A five-module scenario costs five credits each time it runs. If it runs hourly, that is 120 credits a day. The free plan includes 1,000 credits a month and two active scenarios. That covers a small posting setup if the scenario is short and runs a few times a day.

The Core plan is listed at $12 a month for 10,000 credits on Make's pricing page, with unlimited active scenarios and one-minute scheduling. Check the live pricing page before you buy, because Make has changed its prices before. The earlier annual-billing figure of $9 a month for Core appeared in several 2026 pricing guides, so the page you see may differ by billing choice.

Save credits with filters. A filter before the router stops the scenario when no post is due. Filters do not consume credits. Put the date check early so empty runs cost almost nothing. Also avoid polling modules that run every minute when hourly is enough. The interval is the biggest lever on your monthly bill.

Common mistakes to avoid

Forgetting the posted flag is the top mistake. Without it, the same row publishes again on every run. Always write back a status after publishing.

The second mistake is posting identical text everywhere. Hashtags that work on Instagram look wrong on LinkedIn. Keep a separate text column per network, or at least a separate hashtag column.

The third mistake is ignoring failed runs. Make logs every execution, and failed runs show the error. Check the history after the first week. A common failure is an expired social connection, which you fix by reconnecting the account in Make.

The fourth mistake is building one giant scenario for everything. Split posting from other jobs, such as analytics or replies. Small scenarios fail in small ways and are easy to fix.

Bottom line

Automating social media posting with Make comes down to a sheet, a short scenario, and a router per network. Start on the free plan with one network and a handful of posts. Add networks only after the first one publishes cleanly for a week. Keep scenarios short, filter early, and mark every row as posted. That is the whole system, and it scales to a daily posting habit without much upkeep.