Brevo Free Plan: What You Actually Get Before Paying
The Brevo free plan gives 300 emails a day and room for 100,000 contacts, with no card and no expiry. What it includes, what it leaves out, and when to upgrade.
By Galactic News Editorial · Published 2026-11-06T22:46:50+00:00 · Updated 2026-11-06T22:46:50+00:00
Brevo Free Plan: What You Actually Get Before Paying
The Brevo free plan costs $0, needs no credit card and never expires. You can send 300 emails a day and store up to 100,000 contacts. That sounds generous, and in some ways it is. But the daily cap, the branding rule and the missing features matter. This guide explains exactly what the Brevo free plan includes, what it leaves out, and when you should upgrade.
What the Brevo free plan includes
Every account starts on the permanent free plan. Sign-up needs only your email address and your organisation name. Brevo must approve your account for sending before the allowance unlocks. Once approved, you can send up to 300 emails a day. The cap covers campaigns and transactional email together. Unused sends do not roll over to the next day. You can store up to 100,000 contacts. That is far more storage headroom than most free tiers offer. The free plan includes the drag-and-drop email editor and responsive email templates. It includes an AI content generator for subject lines and copy. It includes basic reporting and analytics, so you can track opens and clicks. It includes signup forms and basic segmentation. It also includes the SMTP relay, which draws from the same daily allowance. Automation is included but capped at 2,000 contacts per workflow. Support on the free plan is limited. Brevo lists email support on paid plans, and phone support only on Professional.
The Brevo free plan limits that catch people out
The 300-a-day cap is the limit that matters most. A campaign to more than 300 people sends 300 on the scheduled day. You must requeue the rest for later days. A 30-day month tops out at about 9,000 emails. That is enough to test the platform. It is not enough for a serious weekly newsletter to a large list. Sending pauses at the daily cap until the midnight UTC reset. Brevo sends a warning email when you reach 80% of the cap. Every free-plan email carries Brevo branding. There is no way to remove the “Sent with Brevo” footer without paying. Landing pages are not included on the free plan. A/B testing is not included either. You get a single user seat. Multi-user access starts on Professional, which includes 10 seats. SMS is available, but SMS credit is sold separately.
Brevo free plan vs paid plans
| Plan | Price per month | Emails | Contacts stored | Key extras |
|---|---|---|---|---|
| Free | $0 | 300 per day | Up to 100,000 | Editor, templates, basic reporting |
| Starter | $9 | From 5,000 per month | 500 at entry tier | No Brevo logo as an add-on, email support |
| Standard | $18 | From 5,000 per month | 500 at entry tier | Automation, A/B testing, landing pages |
| Professional | $499 | From 150,000 per month | Higher tiers | WhatsApp, 10 seats, phone support |
| Enterprise | Custom quote | Custom | 1M+ contacts | Dedicated IP, SSO, custom integrations |
Brevo bills by emails sent, not by contacts stored. That is the reverse of most rivals. A large list you mail rarely does not raise the bill. Sending more does. Annual billing saves 10%. Starter drops to about $8.08 a month on annual billing. Standard drops to about $16.17 a month. Removing the Brevo logo on Starter is a $12 add-on. Standard includes logo removal.
How to start on the Brevo free plan
- Create an account with your email address and organisation name. No credit card is needed.
- Complete the sending approval step. Brevo must approve your account before you can send.
- Import your contacts. Check that your list is permission-based and clean.
- Build your first campaign in the drag-and-drop editor. Pick a responsive template.
- Send a small test first. Check how the email looks in an inbox before you send to the full list.
- Watch the daily cap. Plan campaigns in batches of 300 if your list is larger.
When the Brevo free plan stops working
Upgrade when any of these become true. Your list passes 300 people and you mail weekly. You need landing pages for lead capture. You need A/B testing to improve open rates. You need to remove Brevo branding for a professional look. You need more than one user seat. You need marketing automation without the 2,000-contact workflow cap. Starter is the cheapest step up at $9 a month. Standard is the better step for most small businesses at $18 a month. It adds automation, A/B testing and landing pages in one move.
Bottom line
The Brevo free plan is one of the best free email tiers available. It gives you 300 sends a day and room for up to 100,000 contacts, with no card and no expiry. It suits solo senders, small lists and anyone testing the platform. It does not suit a weekly newsletter to a list over 300 people. The daily cap, the branding and the missing landing pages will push you to a paid plan. When that day comes, Standard at $18 a month is the sensible upgrade for most small businesses. This is a research-based assessment. We did not test the plan hands-on. Prices change, so confirm them on the Brevo pricing page before you commit.