Brevo Pricing Explained: Plans, Costs and What You Get
Brevo charges by emails sent, not contacts stored. Free is $0, Starter $9 a month, Standard $18, and Professional $499. What each plan includes.
By Galactic News Editorial · Published 2026-11-13T10:21:37+00:00 · Updated 2026-11-13T10:21:37+00:00
Brevo Pricing Explained: Plans, Costs and What You Get
Brevo charges by the number of emails you send each month. It does not charge by the number of contacts you store. That single fact shapes the whole price list. The free plan costs $0 and covers 300 emails a day. Starter starts at $9 a month for 5,000 emails. Standard starts at $18 a month for the same volume. Professional starts at $499 a month for 150,000 emails. Enterprise is priced by quote. All prices below are in US dollars on monthly billing, as shown on Brevo's pricing page.
How Brevo pricing works
Brevo sells four marketing plans plus a free plan. You pick a plan, then pick a monthly email volume. The volume sets your price. Each volume step also sets a cap on how many contacts you can store. At the 5,000-email step, Starter and Standard store up to 500 contacts. At higher volumes the cap rises, reaching 500,000 contacts at 20,000 sends and above. The Professional plan stores up to 2,000,000 contacts. Enterprise has no published cap.
Annual billing cuts the monthly rate by about 10 percent. Starter drops to $8.08 a month billed yearly, with a $97 yearly total. Standard drops to $16.17 a month, or $194 a year. Professional drops to $449.08 a month, or $5,389 a year. Prices can change, so check the live pricing page before you buy.
Brevo pricing plans at a glance
| Plan | Price per month | Emails per month | Contact storage |
|---|---|---|---|
| Free | $0 | 300 per day | Up to 100,000 |
| Starter | From $9 | From 5,000 | 500 to 500,000 by volume |
| Standard | From $18 | From 5,000 | 500 to 500,000 by volume |
| Professional | From $499 | From 150,000 | Up to 2,000,000 |
| Enterprise | Custom quote | 1,000,000 and above | Unlimited |
What the Brevo free plan includes
The free plan needs no credit card. It covers 300 emails a day, which works out to roughly 9,000 emails a month. It includes the drag-and-drop email editor, email templates, and a built-in content generator. It also includes transactional email, so order confirmations and password resets can run through the same account. Contact storage reaches 100,000 on the free plan. That is generous for a free tier. The limits are the daily send cap and the missing automation tools. For a small list that sends a weekly newsletter, the free plan can work for months.
What the Brevo Starter plan includes
Starter starts at $9 a month for 5,000 emails. It adds email and SMS sending, with SMS credit sold separately. It includes advanced segmentation, so you can group contacts by demographics, website activity, campaign engagement, and custom events. It includes forms for capturing leads, and basic reporting that tracks opens and clicks. Email support is included. Starter also removes the Brevo logo from your emails. The main gap is automation. Starter does not include Brevo's marketing automation workflows, A/B testing, or landing pages. It suits a solo sender who needs reliable bulk email without automation.
What the Brevo Standard plan includes
Standard starts at $18 a month for 5,000 emails. It includes everything in Starter, plus marketing automation. You can build unlimited automated, multi-step workflows. It adds A/B testing for subject lines and content. Reporting gets deeper, with click heatmaps and geography and device reports. It adds send-time optimization, which times each email to when a contact is most likely to engage. It adds web and event tracking, and landing pages, with one page included. Standard is the first plan that feels complete for a small business. The price doubles from Starter, but automation is usually the feature that justifies the step up.
What the Brevo Professional plan includes
Professional starts at $499 a month for 150,000 emails. It includes everything in Standard, plus WhatsApp, popups, and mobile and web push notifications. It adds multi-user access with 10 seats included. It adds contact scoring, including RFM and lifetime value models. It adds advanced ecommerce features such as product recommendations, back-in-stock alerts, and coupons. It adds segmentation powered by Aura, Brevo's assistant, and an AI data analyst that answers plain-language questions about your data. Phone support is included, plus three hours a year with a deliverability specialist. The jump from Standard is steep. At the same 150,000-email volume, Standard costs $179 a month. Professional costs $499. The extra $320 buys channels and data tools, not more email.
What the Brevo Enterprise plan includes
Enterprise is for companies with more than a million contacts. It includes everything in Professional, plus multi-account management for several brands or business units. It adds custom objects, so you can import data such as subscription dates or store locations and use it in journeys. It adds a mobile wallet for loyalty cards and vouchers, and a custom loyalty engine with points, tiers, and rewards. It adds a dedicated IP for full control of sending reputation, plus SSO and SAML sign-on. Onboarding is tailored, with training and integration help, and a customer success manager provides recurring strategic support. Pricing is custom, so you need to talk to Brevo's sales team.
Brevo prices by email volume
Your bill grows with your send volume. The table below shows monthly billing prices at common volumes.
| Emails per month | Starter | Standard | Professional |
|---|---|---|---|
| 5,000 | $9 | $18 | Not offered |
| 10,000 | $17 | $35 | Not offered |
| 20,000 | $32 | $69 | Not offered |
| 100,000 | $82 | $139 | Not offered |
| 150,000 | Not offered | $179 | $499 |
| 500,000 | Not offered | $429 | $699 |
Two patterns matter. First, Starter tops out at 100,000 emails a month. Second, Standard covers up to 500,000 emails before Professional becomes the only option. If you send more than 500,000 emails a month, Professional is your only published plan.
Extra costs to watch in Brevo pricing
SMS credit is sold separately on every plan. WhatsApp campaigns only unlock on Professional. Brevo also sells separate Sales plans, named Sales Essentials and Sales Advanced, for its CRM and sales tools. Those are priced per user per month and sit outside the marketing plans above. The pricing page lists them alongside the marketing tiers, so it is easy to mix them up. Check which product family a price belongs to before you budget. Finally, remember that prices vary by billing country and currency. The dollar figures here are the US prices.
Which Brevo plan should you pick?
- Free: pick it if you send under 300 emails a day and do not need automation yet.
- Starter: pick it if you send regular campaigns to a small list and want the Brevo logo removed.
- Standard: pick it if you need automation, A/B testing, or landing pages. This is the right plan for most small businesses.
- Professional: pick it if you send 150,000 emails a month or need WhatsApp, push notifications, and contact scoring.
- Enterprise: pick it if you manage multiple brands or need a dedicated IP and custom data integrations.
Bottom line
Brevo pricing rewards senders with large lists and modest volume. A big list emailed rarely costs little, because the bill follows sends, not contacts. Starter at $9 a month is one of the cheapest entry points in email marketing. Standard at $18 a month is the sensible default for most small businesses. The weak spot is the gap between Standard and Professional. There is no middle tier, so growing past 500,000 sends a month means a jump to $499. Start on Free or Starter, move to Standard when automation matters, and only consider Professional when your volume or channels demand it.