Brevo vs Constant Contact: Features, Pricing and Verdict

Brevo vs Constant Contact: one charges per email sent, the other per contact. Compare pricing, automation, channels and support to find the cheaper fit.

By Galactic News Editorial · Published 2026-11-10T01:25:53+00:00 · Updated 2026-11-10T01:25:53+00:00

Brevo vs Constant Contact: Features, Pricing and Verdict

Brevo vs Constant Contact is a pricing-model decision as much as a feature decision. Brevo charges by emails sent. Constant Contact charges by contacts on your list. That single difference can change your bill by a wide margin. Both send email campaigns. Brevo adds SMS, WhatsApp, and a built-in CRM. Constant Contact leans on simplicity and phone support. This comparison covers pricing, features, channels, and fit. Prices come from the official pricing pages, checked in November 2026. Pick Brevo if you send often to a large list. Pick Constant Contact if you want the simplest tool with human support.

Brevo vs Constant Contact at a Glance

Brevo vs Constant Contact Pricing

Brevo starts free. The free plan needs no credit card. Starter costs $8.08 per month when billed annually, or $9 month to month. It includes from 5,000 emails per month and 500 contacts. Standard costs $16.17 per month billed annually, or $18 monthly. It adds marketing automation, A/B testing, landing pages, and advanced reporting. Professional costs $449.08 per month billed annually, or $499 monthly. It includes from 150,000 emails per month, 10 seats, WhatsApp, contact scoring, and a deliverability specialist. Enterprise starts from $2,499 per month. Brevo also sells sales packages separately. Sales Essentials costs $27.92 per month with one seat included.

Constant Contact starts at $12 per month, or $10.20 billed annually. Standard costs $35 per month, or $29.75 billed annually. Premium costs $80 per month, or $68 billed annually. All three prices are starting prices. The real price rises with your contact count. Prepaying for 12 months saves up to 15%. Nonprofits can save up to 30% on prepay. There is a free trial with no credit card required and a 30-day money-back guarantee.

The pricing models pull in opposite directions. Brevo bills for emails sent. A large list that emails rarely stays cheap on Brevo. Constant Contact bills for contacts. A small list that emails often stays cheap on Constant Contact. Run your own numbers. Take your list size and your monthly send volume. Price both tools on those two figures before you decide.

Email Features Compared

Both tools cover the email basics. Both offer a drag-and-drop editor, templates, and an AI copy helper. Brevo adds an AI content generator on Starter and AI send time optimization on Standard. Constant Contact adds an AI copy generator and AI campaign building on Standard. Both offer A/B testing. Brevo gates it behind Standard. Constant Contact includes subject line A/B testing on Standard.

Automation differs in depth. Brevo Standard allows unlimited multi-step automated workflows. That is a strong offer at $16.17 per month. Constant Contact Standard allows three automation templates. Unlimited automations need Premium at $80 per month. Teams that rely on welcome series, abandoned cart flows, and re-engagement sequences will feel that gap fast.

Reporting also differs. Brevo Standard adds advanced reporting with click heatmaps, geography, and device reports. Constant Contact Standard shows open and click rates. Revenue reporting needs Constant Contact Premium. Brevo Professional adds contact scoring with RFM and lifetime value models, plus an AI data analyst.

Channels Beyond Email

Brevo is the multichannel tool. It supports email, SMS, WhatsApp, mobile and web push, and chat. WhatsApp arrives on the Professional plan. SMS credits are sold separately. Transactional email runs through an API with a stated 99% delivery rate. That suits stores and apps that send order confirmations and password resets from the same platform.

Constant Contact is narrower. Email and social posting are the core. SMS is an add-on at $10 per month for up to 500 messages on Lite and Standard. Premium includes 500 SMS messages per month. SMS works in the US only. There is no WhatsApp channel and no transactional API of the same kind. For a business that only needs email plus social, that narrow scope is a feature, not a flaw.

CRM, Contacts, and Deliverability

Brevo includes a built-in CRM and sales pipeline tools. Sales Essentials adds pipelines, meetings, and call recordings for $27.92 per month. That makes Brevo a workable single platform for a small sales team. Constant Contact has no built-in CRM. It integrates with more than 300 tools instead. Teams that already use a CRM will not miss it. Teams that want one bill for marketing and sales will notice it.

Deliverability is a stated strength for both. Brevo cites a 99% delivery rate for its transactional email API. Constant Contact cites a 98% inbox rate from a 2025 Validity Everest test. Both figures come from the vendors themselves. Treat them as marketing claims, not independent benchmarks. Real deliverability depends on your list quality, sending habits, and domain setup.

Ease of Use and Support

Constant Contact is the easier tool to learn. The editor is simple. The plan structure is simple. Live phone and chat support comes with every plan. That matters for a small business owner working alone. Brevo offers email support on Starter and phone support on Professional. Its interface covers more channels and more settings. It takes longer to learn. It rewards the effort with more power per dollar.

Brevo also offers a free plan with no credit card. That makes it easy to test with a real list before paying. Constant Contact offers a free trial instead. Both let you send real campaigns before you commit. Use that window. Send to your actual list, not a test list.

Who Should Choose Which

Choose Brevo if you send a lot of email to a large list. It fits ecommerce stores, content sites, and teams that need automation on a budget. It fits teams that want SMS, WhatsApp, and transactional email in one place. It fits teams that want a built-in CRM without buying another tool. The free plan makes it the low-risk first try.

Choose Constant Contact if you want the simplest path to good emails. It fits small businesses, nonprofits, clubs, and local organizations. It fits owners who value phone support and a clean editor. It fits teams that send newsletters and event invites to a modest list. It fits US teams that want SMS bundled into one simple bill.

Free Plans and Trials Compared

Brevo offers a free plan that lasts forever. No credit card is needed to start. That makes it easy to test real campaigns with a real list before you pay. Starter then starts at $8.08 per month billed annually. It includes from 5,000 emails per month. Constant Contact has no free plan. It offers a free trial with no credit card required. Every new plan also carries a 30-day money-back guarantee. You can cancel within 30 days for a full refund.

Use the trial window well. Send a real campaign to your real list. Test the editor, the automation builder, and the reports. Check how fast support answers. A week of real use will tell you more than any feature table. Price both tools again after the trial, using your actual list size and send volume.

Bottom Line

Brevo wins on price flexibility, automation depth, and channels. Constant Contact wins on simplicity and support. A large list with heavy sending belongs on Brevo. A small list with a solo owner belongs on Constant Contact. Price both tools with your real list size and send volume. The cheaper option on paper may not be the cheaper option for your habits.