Brevo vs MailerLite: Features, Pricing and Verdict

Brevo charges by emails sent, MailerLite by subscribers. Both start under $15 a month. Here is how their plans compare and which is cheaper for you.

By Galactic News Editorial · Published 2026-11-08T16:23:21+00:00 · Updated 2026-11-08T16:23:21+00:00

Brevo and MailerLite are two of the cheapest email marketing tools for small businesses. Both have free plans and paid plans from under $15 a month. The difference is how they charge. Brevo prices by emails sent. MailerLite prices by subscribers. That one difference decides which tool is cheaper for your list. This Brevo vs MailerLite comparison uses prices from both official pricing pages, checked in November 2026.

Brevo vs MailerLite at a Glance

How Brevo Pricing Works

Brevo has five marketing plans: Free, Starter, Standard, Professional, and Enterprise. The free plan costs nothing, needs no credit card, and lets you send up to 300 emails a day once the account is approved for sending. You can store up to 100,000 contacts on the free plan, which is generous. Starter costs $9 a month, or $8.08 a month billed yearly, and covers 5,000 emails a month with up to 500 contacts. It includes the drag-and-drop editor, templates, an AI content generator, forms, segmentation, and basic reporting. Standard costs $18 a month, or $16.17 billed yearly, and adds marketing automation, A/B testing, landing pages, advanced reporting, and AI send-time optimisation. It also removes the Brevo logo from emails. Professional starts at $499 a month, or $449.08 billed yearly, and covers from 150,000 emails a month with 10 seats, WhatsApp, contact scoring, and ecommerce features. Enterprise starts at $2,499 a month for companies with over a million contacts. Brevo also sells SMS separately, and a sales CRM is available as a separate product from $27.92 a month.

How MailerLite Pricing Works

MailerLite has four plans: Free, Comfort, Power, and Enterprise. The free plan covers up to 250 subscribers, 2,500 emails a month, and 2 user seats. It includes campaigns, automations, a website, a landing page, signup forms, and all three email editors. Comfort starts at $12 a month for up to 500 subscribers and 5,000 emails, or $10.80 a month billed yearly. It adds unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, a preference centre, and smart sending. Your sending allowance on Comfort is 10 times the top of your subscriber tier, so the 500-subscriber tier gives 5,000 emails a month. Power starts at $25 a month, or $22.50 billed yearly, and removes the sending cap with unlimited monthly emails, unlimited users, automations, forms, digital products, and bookings, plus 24/7 live chat support. Enterprise is custom pricing for lists above 200,000 subscribers, with a dedicated success manager and deliverability support. Nonprofits get a 30% discount on paid plans. Every new account gets 14 days to try premium features.

Features Compared

Automation is the biggest feature gap in this Brevo vs MailerLite comparison. MailerLite includes automations on the free plan. Brevo locks automation behind Standard at $18 a month. For a small sender who wants welcome emails and abandoned-cart flows without paying, MailerLite wins. Brevo answers with breadth. It covers email, SMS, WhatsApp, chat, and a CRM in one account, while MailerLite stays focused on email plus simple websites and landing pages. Brevo also offers an AI content generator and an MCP connection for ChatGPT and Claude on Starter, and its Professional plan adds an AI data analyst. MailerLite offers an AI writing assistant on Comfort, plus digital product sales and bookings on Power. Both tools include signup forms, segmentation, templates, and reporting. MailerLite stores its data in the European Union and holds ISO 27001 certification, which matters for teams with strict data rules.

Which Is Cheaper for Your List?

In the Brevo vs MailerLite price question, the answer depends on list size and sending frequency. A store with 25,000 contacts that sends 40,000 emails a month pays roughly $59 on Brevo, since Brevo charges for volume, not contacts. The same list costs far more on subscriber-priced tools. A creator with 500 subscribers who sends weekly pays $12 on MailerLite Comfort, against $9 on Brevo Starter, so the gap is small. A creator with 1,000 subscribers who sends daily will hit MailerLite's Comfort sending cap and may need Power at $25, while Brevo Starter still covers 5,000 emails. The rule is simple: big list with modest sending favours Brevo, and a small list with frequent sending favours MailerLite. Both free plans are genuinely useful, so the cheapest way to decide is to try both with a real campaign before paying.

Brevo vs MailerLite: Ease of Use

Both tools are easy to learn. MailerLite has the simpler editor and the cleaner dashboard, and its three editors suit different skill levels. Brevo has more menus, because it covers more channels: email, SMS, WhatsApp, and chat. A beginner who only sends newsletters will feel at home faster in MailerLite. A team that wants several channels in one account will accept the extra menus in Brevo. In this Brevo vs MailerLite ease-of-use test, MailerLite wins for simplicity and Brevo wins for breadth.

Brevo vs MailerLite for Ecommerce

Online stores need automation: welcome emails, abandoned-cart flows, and post-purchase follow-ups. Brevo locks automation behind Standard at $18 a month, while MailerLite includes it on the free plan. That gap matters for a new store. Brevo answers with ecommerce features on Professional, such as AI product recommendations and back-in-stock alerts. MailerLite answers with digital product sales and bookings on Power. For a small store, MailerLite gives more automation for less money. For a larger store with big lists, Brevo vs MailerLite pricing favours Brevo, since volume pricing beats subscriber pricing at scale.

Brevo vs MailerLite: Support and Deliverability

Support differs by plan. Brevo gives email support on Starter and adds phone support on Professional, plus a deliverability specialist for three hours a year. MailerLite gives 24/7 live chat on Power, while free and Comfort users rely on email and the knowledge base. Both tools publish sender guidance and run shared sending infrastructure on their free and entry plans, so a new sender should warm up the list slowly and keep bounce rates low. Good sending habits matter more than the tool: clean lists, confirmed opt-ins, and steady volume. In this Brevo vs MailerLite support comparison, Brevo offers more hands-on help at the top end, while MailerLite gives faster chat access at the mid tier.

Bottom Line

In the Brevo vs MailerLite verdict, Brevo suits businesses with large lists and moderate sending, teams that want SMS and WhatsApp alongside email, and anyone who wants a free plan with unlimited contacts. MailerLite suits creators and small businesses that want a simple tool, automations on the free plan, and a clean editor. The entry prices are close: $9 a month for Brevo Starter and $12 for MailerLite Comfort. Pick by pricing model, not by sticker price. Count your contacts, count your monthly sends, and match the model to your numbers.