Constant Contact Pricing Explained: Plans, Costs and What You Get
Constant Contact pricing starts at $12 a month for Lite, $35 for Standard, and $80 for Premium. But your real bill depends on your list size.
By Galactic News Editorial · Published 2026-11-11T10:20:37+00:00 · Updated 2026-11-11T10:20:37+00:00
Constant Contact Pricing Explained: Plans, Costs and What You Get
Constant Contact pricing starts at $12 a month. That is the Lite plan, for up to 500 contacts, on monthly billing. The Standard plan starts at $35 a month. Premium starts at $80 a month. Your real bill depends on your list size. Prices rise as your contact count grows, so the starting price is a floor, not the full story.
Constant Contact Pricing at a Glance
Constant Contact sells three self-serve plans. All prices below are for up to 500 contacts, in US dollars, before tax.
| Plan | Monthly billing | Annual prepay (per month) | Users | Monthly sends |
|---|---|---|---|---|
| Lite | $12 | $10.20 | 1 | 10x your contacts |
| Standard | $35 | $29.75 | 3 | 12x your contacts |
| Premium | $80 | $68 | Unlimited | 24x your contacts |
Prepay for 12 months and you save 15% on every plan. That brings Lite to $10.20 a month, Standard to $29.75, and Premium to $68. There is also a custom-quoted Multi-Account plan for franchises and teams that need five or more accounts. Nonprofits can save up to 30% when they prepay for a year.
How Your Contact Count Changes the Price
Constant Contact charges by active contacts, not by emails sent. The price moves up in bands as your list grows. A 2,500-contact list costs about $50 a month on Lite, $75 on Standard, and $150 on Premium. At 5,000 contacts, those figures rise to about $80, $110, and $200. At 10,000 contacts, expect about $120, $160, and $275. At 50,000 contacts, the published prices reach $430, $460, and $575.
This is the single most important thing to understand about Constant Contact pricing. A small list is cheap. A large list is not. Check your price in the selector on the pricing page before you budget. Your bill is based on the highest contact band you reached, so a one-off import can push you into a higher tier.
What Each Constant Contact Plan Includes
Every plan includes the email editor, templates, sign-up forms, social posting, and live phone and chat support. The differences sit in automation, testing, and reporting.
Lite is the entry plan. You get one user, one automation template, and basic reporting. Your monthly send allowance is 10 times your contact count. It suits a small business that sends simple broadcast emails.
Standard is the plan Constant Contact recommends for most small businesses. It adds three users, email scheduling, subject line A/B testing, automatic resend to non-openers, three automation templates, AI campaign building, 10 custom segments, and advanced reporting. Sends rise to 12 times your contacts.
Premium is for teams that send at volume. You get unlimited users, unlimited automations and segments, dynamic content, Google Ads Manager, SEO recommendations, revenue reporting, a dedicated priority support team, and 500 SMS messages a month. Sends rise to 24 times your contacts.
The Costs People Miss
Three extra charges catch new customers by surprise.
- Overage sends. If you pass your monthly send limit, emails still go out. Each extra send costs $0.002, which is $2 per 1,000 sends. A big campaign can add real money to the bill.
- SMS. Premium includes 500 SMS messages a month. On Lite and Standard, SMS is an add-on starting at $10 a month for up to 500 messages. SMS is available to paid customers in the US only.
- List growth. Your price follows your contact band. Cleaning your list matters. Remove inactive contacts and you may drop a band.
Free Trial and Money-Back Guarantee
There is no free plan. What exists is a free trial, with no credit card required to start. The trial lets you build emails, grow your list, and send real campaigns before you pay. Trial send limits apply, so confirm the current terms on the pricing page before you sign up.
Every new plan is backed by a 30-day money-back guarantee. If it is not the right fit, cancel within 30 days for a full refund. Note that prepayments are non-refundable after that window, so do not prepay a year until you are sure the plan fits.
Constant Contact Pricing: Is It Worth It?
Constant Contact is priced for small businesses that want email, social posting, and basic automation in one place. Lite is genuinely cheap for a small list. Standard is the sweet spot for most growing businesses. Premium only makes sense when you need unlimited automation, deep segmentation, and SMS at scale.
Before you commit, check three things. First, your real contact count, because that sets your price. Second, whether you need the Standard features, because most teams do within a few months. Third, whether a cheaper email tool covers your needs, because Constant Contact charges for contacts, and contacts only grow.
Bottom Line
Constant Contact pricing runs from $12 to $80 a month for up to 500 contacts, or $10.20 to $68 with annual prepay. The price climbs with your list, so budget for the band you will reach, not the one you are in now. Standard at $35 a month is the best value for most small businesses. Start with the free trial, confirm your tier price, and only prepay a year once you know the plan fits.