Framer vs Shopify: Features, Pricing and Verdict

Framer builds design-led marketing sites from $10 a month per site. Shopify builds online stores from $29 a month. If you sell products, Shopify is the answer.

By Galactic News Editorial · Published 2026-11-13T01:35:41+00:00 · Updated 2026-11-13T01:35:41+00:00

Framer vs Shopify: Features, Pricing and Verdict

Framer and Shopify solve different problems. Framer builds fast, design-led marketing websites. Shopify builds online stores that take payments and manage orders. If you need to sell products, Shopify is the answer. If you need a beautiful marketing site with no checkout, Framer is the better tool.

This comparison covers pricing, features, and who each tool suits. Prices are US list prices from the vendors' pricing pages, read in October and November 2026. Both vendors change prices, and Shopify shows different prices by country, so check the pricing page before you pay.

Framer vs Shopify at a glance

What Framer is for

Framer is a website builder with a Figma-style canvas. Designers build pages visually, then publish them to fast hosting. Framer also includes built-in generation tools that create a first draft of a page from a text prompt.

Framer suits marketing sites, portfolios, landing pages, and blogs. It includes a CMS for content such as blog posts and case studies. It includes built-in SEO settings, analytics, and hosting across many CDN locations.

Framer has no native ecommerce. You cannot sell products or take payments without a third-party tool. That tool adds its own fees. Framer is the wrong choice for a store.

Framer prices per site, not per account. Each published website needs its own site plan. If you run three client sites, you pay three subscriptions. Editor seats cost extra on top of the site plan.

Framer pricing: Basic, Pro, and Scale

Framer restructured its pricing in October 2025. The old Mini plan at $5 a month is gone. The current lineup is Free, Basic, Pro, Scale, and Enterprise.

Free ($0). The free tier lets you build and publish on a Framer subdomain, with Framer branding. It suits learning and testing. You cannot use a custom domain on the free plan.

Basic ($10 per month billed annually, or $15 billed monthly). Basic adds a custom domain and removes Framer branding. It covers up to 30 pages and a small CMS allowance. It includes 50 GB of monthly bandwidth. Basic suits a simple personal site or portfolio.

Pro ($30 per month billed annually, or $45 billed monthly). Pro is the plan most businesses need. It raises the limits to 150 pages, more CMS collections and items, and 100 GB of bandwidth. It adds staging, 301 redirects, and a relational CMS. A blog with case studies usually needs Pro, because Basic only covers one or two CMS collections.

Scale ($100 per month, annual billing only). Scale is for high-traffic sites and growing agencies. It uses flexible, usage-based limits instead of fixed caps. There is no monthly billing option at this tier.

Editor seats cost extra. Additional editors cost about $20 per month each on Basic and $40 per month each on Pro. A three-person team on Pro can cost $110 per month in total. A/B testing and extra locales are also paid add-ons. Budget for seats and add-ons, not just the site plan.

What Shopify is for

Shopify is an ecommerce platform. It builds online stores, takes payments, manages inventory, and handles orders. It includes a checkout, discount codes, shipping tools, and tax settings.

Shopify suits anyone selling products online. It works for solo sellers, growing brands, and large retailers. It also supports in-person selling through Shopify POS, and selling on social channels.

Shopify includes built-in website-building tools, but design is not its strength. Its themes are solid, not spectacular. A Framer site will look more distinctive than a standard Shopify theme. Shopify wins on commerce, not on design freedom.

Shopify pricing: Basic, Grow, Advanced, and Plus

Shopify raised the yearly prices of Grow and Advanced in October 2026. The current US prices are below. Monthly billing costs more than annual billing on every plan.

Basic ($29 per month billed yearly). Basic suits solo sellers. It includes an online store, Shopify Payments, and up to 10 inventory locations. It has no extra staff accounts beyond the store owner.

Grow ($89 per month billed yearly). Grow suits small teams. It adds up to 5 staff accounts and lower card rates. It also lowers the third-party gateway fee to 1%.

Advanced ($359 per month billed yearly). Advanced suits larger brands. It adds up to 15 staff accounts, live third-party shipping rates, and deeper reporting. It also doubles the API rate limits.

Plus (from $2,300 per month). Plus is the enterprise tier. It adds unlimited staff, a customisable checkout, and up to 9 expansion stores. It runs on a 1-year or 3-year term, and larger businesses may pay a variable platform fee instead.

There is also a Starter plan at $5 per month. Starter is for selling through social media and messaging, without a full online store. It suits creators who sell a few products through links.

The subscription is only part of the bill. Every sale carries a card fee, and using a payment provider other than Shopify Payments adds a percentage fee on top. On Basic, that extra fee is 2% of every sale. Use Shopify Payments if you can, to avoid it.

Framer vs Shopify: features compared

Design. Framer wins. Its canvas gives designers full control over layout, animation, and typography. Shopify themes are good, but they look similar across stores. Custom design on Shopify needs a developer or a paid theme.

Ecommerce. Shopify wins by a wide margin. It has a checkout, inventory, orders, shipping, and tax tools built in. Framer has none of these. Adding a third-party checkout to Framer is possible, but it is a workaround, not a store.

CMS and blogging. Framer wins for content sites. Its CMS is built for blogs and marketing pages, and Pro adds a relational CMS. Shopify has a blog, but it is basic. Content-heavy sites are easier to run on Framer.

Speed and hosting. Both are fast. Framer hosts on a global CDN with many locations. Shopify hosts stores on its own infrastructure, which is built for high-traffic sales events. Neither needs separate hosting.

SEO. Both include built-in SEO settings. Framer gives more control over page structure and redirects, though redirects need the Pro plan. Shopify handles product and collection SEO well, but its URL structure is fixed.

Cost at small scale. Framer is cheaper. A Basic Framer site costs $10 a month. A Basic Shopify store costs $29 a month, plus card fees on every sale. But the two are not substitutes. A cheap Framer site cannot take payments.

Which one fits your project?

Choose Framer if you need a marketing site, a portfolio, or a blog, and you do not sell products. Choose Framer if design quality matters most, and your team can manage a per-site plan plus editor seats.

Choose Shopify if you sell products, take payments, or manage inventory. Choose Shopify if you need a checkout, shipping tools, or order management. No website builder replaces those features.

Some businesses use both. They run a Framer marketing site and a Shopify store on a subdomain, or they link from Framer pages to Shopify product pages. That setup costs more, but it gives the best of both tools. It also adds maintenance, because two platforms need updates.

Do not pick Framer to save money on a store. The third-party checkout, the extra fees, and the missing order tools cost more than the Shopify subscription. Do not pick Shopify for a design-led portfolio either. You will pay store prices for a site that never sells anything.

Framer vs Shopify: the bottom line

Framer is a website builder. Shopify is an ecommerce platform. They overlap on basic websites, but they are built for different jobs.

Framer costs $10 to $100 per month per site, plus editor seats. It is the better pick for marketing sites, portfolios, and blogs. Shopify costs $29 to $359 per month per store, plus card and transaction fees. It is the better pick, and the only sensible pick, for selling products online.

If you sell, choose Shopify. If you only need a site, choose Framer. Check both pricing pages before you pay, because both vendors change prices and plan limits.