Kit Pricing Explained: Plans, Costs and What You Get

Kit costs $0 for up to 10,000 subscribers, with paid plans from $39 a month. Here is what each plan includes, how the bill grows, and when to upgrade.

By Galactic News Editorial · Published 2026-11-09T01:34:26+00:00 · Updated 2026-11-09T01:34:26+00:00

Kit Pricing Explained: Plans, Costs and What You Get

Kit, the email platform formerly called ConvertKit, charges by subscriber count. The free plan costs $0 for up to 10,000 subscribers. The first paid plan, Creator, starts at $39 a month for 1,000 subscribers. The top plan, Pro, starts at $79 a month for the same list size. There are no sending limits on any plan. This guide explains each plan, how the bill rises as your list grows, and the fees that sit outside the subscription.

Kit pricing at a glance

Annual billing gives twelve months for the price of ten on both paid plans. Both paid plans include a 14-day free trial with no credit card required. Kit also offers a refund within the first 30 days of signing up.

What each plan includes

The Free plan is for building an audience. It includes unlimited broadcasts, landing pages, and opt-in forms, plus tagging and segmentation. It covers up to 10,000 subscribers at no cost. Visual automations and sequences are not included, and Kit branding stays on your pages and emails.

Creator is for growing creators who sell. It adds the visual automation builder, automated email sequences, A/B testing of subject lines, and third-party integrations. It removes Kit branding and adds a second user seat. Kit also offers free migration from another platform on paid plans.

Pro is for established creator businesses. It adds everything in Creator plus a newsletter referral system, subscriber scoring, deliverability reporting, and an insights dashboard. It also includes subscriber signals, which show audience demographics and income data, and unlimited team seats. Pro is the only plan with advanced reporting and a growth concierge team.

How the bill grows as your list grows

Kit prices in subscriber bands. The price you see is for your current band, and Kit moves you up automatically when you cross it. Your account keeps working during the change. The table below shows monthly billing at common list sizes.

That scaling is the main cost to plan for. A list that doubles from 1,000 to 5,000 subscribers more than doubles the Creator bill. Cleaning inactive subscribers can keep you in a lower band, though downgrades currently need an email to Kit support.

Costs beyond the subscription

Selling through Kit adds a transaction fee. Digital product sales carry a 3.5% plus $0.30 fee on every plan, including Free. That fee is separate from the monthly subscription and applies to each sale.

Paid recommendations carry a separate fee of 23.5% of earnings on Creator and Pro. The free plan cannot run paid recommendations at all. There are no extra charges for sending email. Every plan allows unlimited sends.

Is Kit worth the price?

Kit makes sense for creators who sell to their list. The free plan is unusually generous, with 10,000 subscribers at $0, and it works well for a newsletter that does not need automations. Creator is the right step once you sell products or run welcome sequences. Pro earns its higher price only if you use the referral system, scoring, and deliverability reports to grow paid revenue.

Compare it with flat-rate tools before you commit. Kit gets expensive as the list grows, while some rivals charge the same fee at any list size. If your list is large and you send simple newsletters, a flat-rate tool may cost less. If you sell courses, memberships, or digital products to your readers, the commerce tools can justify the bill.

Kit pricing questions, answered

What happens when your list outgrows its band? Kit upgrades you automatically to the next subscriber tier. Your account keeps working, and sending never stops. The bill rises at the next invoice.

Can you downgrade after cleaning your list? Not on your own. If you delete subscribers and drop below your current band, you email Kit support to adjust the plan by hand. Clean your list before you pay for a higher band, not after.

Is there a free trial of the paid plans? Yes. Creator and Pro both offer a 14-day free trial with no credit card required. If the trial ends and you add no card, the account falls back to the Free plan.

Can you get a refund? Kit refunds monthly and annual plans within the first 30 days of signing up. After that, the free plan is always available at $0 for up to 10,000 subscribers.

Which Kit plan fits your list

Under 1,000 subscribers and not selling yet: stay on Free. You get unlimited sends, forms, and landing pages for nothing. The missing pieces are automations and sequences, which matter only once you sell or run a welcome series.

Between 1,000 and 10,000 subscribers and selling products: Creator is the natural home. The visual automation builder and sequences do the work of a welcome series, a launch sequence, and abandoned-cart recovery. Annual billing at $33 a month saves $72 a year against monthly billing at the 1,000-subscriber band.

Over 10,000 subscribers or running paid newsletters: Pro starts to pay. The referral system, subscriber scoring, and deliverability reporting are growth tools, not admin tools. If you do not use them, Pro is $40 a month more than Creator for little gain.

Bottom line

Kit costs $0 up to 10,000 subscribers, $39 a month for Creator, and $79 a month for Pro at 1,000 subscribers, with annual billing cutting both paid plans by about a sixth. Start free while you build the list. Move to Creator when you need automations and sequences. Move to Pro when referrals, scoring, and deliverability reporting will pay for themselves. Check the live pricing page before you buy, since Kit repriced in September 2025 and bands move often.