Kit vs Brevo: Features, Pricing and Verdict
Kit is built for creators who sell. Brevo is built for cheap bulk email. We compare plans, free tiers and features to find the better fit for you.
By Galactic News Editorial · Published 2026-11-13T16:28:21+00:00 · Updated 2026-11-13T16:28:21+00:00
Kit vs Brevo: Features, Pricing and Verdict
Kit and Brevo both offer free email marketing plans. They charge in opposite ways. Kit prices by subscriber count, with no send limits. Brevo prices by email volume, with no charge for storing contacts. Kit is the former ConvertKit, rebuilt for creators who sell. Brevo is the former Sendinblue, built for small businesses that send in bulk. This comparison covers pricing, features and the right pick for each use case. Prices below are list prices. Confirm them on the pricing page before you pay.
Kit vs Brevo pricing at a glance
Kit gives its free plan to lists of up to 10,000 subscribers. Brevo gives its free plan 300 emails a day. Paid Kit plans start at $39 a month. Paid Brevo plans start at $9 a month. The gap comes from what each one counts.
| Plan | Kit | Brevo |
|---|---|---|
| Free | $0 for up to 10,000 subscribers; unlimited sends, no automations or sequences | $0 for 300 emails a day; up to 100,000 contacts stored |
| Entry paid | Creator: $39 a month, or $33 a month billed annually, at 1,000 subscribers | Starter: $9 a month, or $97 a year, from 5,000 emails a month |
| Mid tier | Pro: $79 a month, or $66 a month billed annually, at 1,000 subscribers | Standard: $18 a month, or $194 a year, from 5,000 emails a month |
| Top tier | No higher tier; prices scale with subscriber count | Professional: $499 a month, or $5,389 a year, from 150,000 emails a month; Enterprise is custom priced |
| Free trial | 14-day trial on paid plans, no card required | Free plan needs no card; no trial needed |
| What drives the bill | Subscriber count | Monthly email volume |
Kit prices rise as the list grows. Creator costs about $59 a month at 3,000 subscribers and about $89 at 5,000. Brevo prices rise as send volume grows. Starter costs $9 at 5,000 emails a month and more at higher volumes. A creator with a big list who sends rarely pays more on Kit. A business with a small list that sends often pays more on Brevo.
What Kit does well
Kit is built for creators who earn from an audience. The free plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages, forms and tagging. It allows one basic automation but no email sequences. Creator unlocks unlimited visual automations and email sequences. It adds landing pages, integrations, A/B testing of subject lines and removal of Kit branding. Pro adds subscriber scoring, advanced reporting, a newsletter referral system and Facebook custom audiences. It also adds unlimited users and priority support. Kit Commerce lets creators sell digital products and paid subscriptions from the same account. Every sale carries a 3.5% plus $0.30 transaction fee on every plan, including free. Kit offers free migration from another email tool on paid plans. Annual billing gives two months free on both paid plans.
What Brevo does well
Brevo is built for businesses that send email, SMS and WhatsApp from one account. The free plan sends 300 emails a day and stores up to 100,000 contacts. It includes marketing automation for up to 2,000 contacts. Starter removes the daily sending limit and adds advanced segmentation, forms and basic reporting. It starts at 5,000 emails a month for $9. Standard adds unlimited automation contacts, A/B testing, send-time optimisation and advanced reporting. It includes one landing page and removes the Brevo logo. Standard starts at 5,000 emails a month for $18. Professional adds WhatsApp, popups, mobile and web push, multi-user access with 10 seats and contact scoring. It starts at 150,000 emails a month for $499. Brevo also sells SMS credits and WhatsApp messaging separately, priced by destination. Annual billing saves 10% on Starter, Standard and Professional.
Kit vs Brevo: key differences
The billing model is the biggest split. Kit charges per subscriber and never limits sends. Brevo charges per email sent and never charges for list growth alone. A newsletter writer with 8,000 subscribers who sends weekly pays $0 on Kit and $0 on Brevo free, as long as daily sends stay under 300. A store with 2,000 contacts that sends daily pays far less on Brevo Starter than on Kit Creator.
The audience is the second split. Kit is built for bloggers, YouTubers, podcasters and course sellers. Its tools focus on landing pages, sequences and selling digital products. Brevo is built for small businesses and online stores. Its tools focus on campaigns, transactional email, SMS and WhatsApp in one place.
Automation is the third split. Kit locks visual automations and sequences behind Creator at $39 a month. Brevo includes basic automation on its free plan for up to 2,000 contacts. Brevo Standard at $18 unlocks unlimited automation contacts. Kit Pro at $79 adds scoring and advanced reporting. Brevo Professional at $499 adds scoring too, but at a much higher price.
Selling is the fourth split. Kit Commerce is native and built for digital products. Brevo focuses on ecommerce features such as abandoned cart emails, coupons and back-in-stock alerts on Professional. Creators who sell courses or ebooks fit Kit. Stores that sell physical goods fit Brevo.
Which one should you choose?
Choose Kit if you are a creator with a growing list. The free plan covers 10,000 subscribers. Creator at $39 a month unlocks automations and sequences. Pro at $79 adds scoring and referrals. Pay the 3.5% plus $0.30 fee on each product sale as part of the cost.
Choose Brevo if you are a small business sending regular campaigns. Starter at $9 a month covers 5,000 emails. Standard at $18 adds automation and A/B testing. Your bill stays low while your list grows, because Brevo charges for sends, not contacts.
Choose Brevo if you need SMS or WhatsApp marketing. Kit has no SMS marketing on its free plan and focuses on email. Brevo sells SMS credits and WhatsApp campaigns alongside email.
Choose Kit if you sell digital products. Commerce, paid subscriptions and purchase-based automations are built in. Brevo has no equivalent creator commerce tool.
Bottom line
Kit wins for creators who sell to a list. Brevo wins for businesses that send a lot of email on a small budget. A creator with 1,000 subscribers pays $33 a month on Kit annual billing, against $9 on Brevo Starter. That gap buys automations, sequences and commerce tools. A business sending 5,000 emails a month pays $9 on Brevo, against $39 on Kit Creator. That gap buys nothing extra on Kit. Match the tool to the billing model that fits your list and your send volume. Confirm the current prices on each pricing page before you pay.