Kit vs Constant Contact: Features, Pricing and Verdict

Kit vs Constant Contact: Kit is free up to 10,000 subscribers, while Constant Contact starts at $12 a month with send caps. Compare pricing and features.

By Galactic News Editorial · Published 2026-11-09T13:28:36+00:00 · Updated 2026-11-09T13:28:36+00:00

Kit vs Constant Contact comes down to who you are. Kit serves creators who sell to an audience. Constant Contact serves small businesses that need simple email marketing plus events and social tools. Both charge by list size. Both offer automation. Only one has a free plan.

Kit gives you a free plan for up to 10,000 subscribers. Constant Contact has no free plan at all. It offers a trial instead. That gap alone decides the choice for many beginners.

This comparison uses prices and features from the official Kit and Constant Contact pricing pages, checked in November 2026. Prices are US list prices. They can change, so confirm them before you buy.

Kit vs Constant Contact at a glance

Kit vs Constant Contact pricing

Kit prices by subscriber count. Its Free plan costs $0 for up to 10,000 subscribers. It includes unlimited landing pages, forms and broadcasts. It also lets you sell digital products and subscriptions.

The catch is automation. Visual automations and email sequences do not run on the Free plan. You need a paid plan to send a welcome series automatically. The Free plan covers one user only.

Kit Creator costs $39 per month, or $390 a year, at 1,000 subscribers. That works out to $33 a month on annual billing. It adds unlimited visual automations and sequences. It adds two users, branding removal, and 24/7 email and chat support.

Kit Pro costs $79 per month, or $790 a year, at 1,000 subscribers. That is $66 a month on annual billing. It adds unlimited users, engagement scoring, deliverability reporting, and a newsletter referral system. Prices rise as your list grows. At 10,000 subscribers, Creator costs $139 a month and Pro costs $189 a month.

Kit charges 3.5% plus 30 cents on every product sale. That fee includes card processing. There are no send limits on any Kit plan. Paid plans come with a 14-day free trial and no card is needed to start it.

Constant Contact prices by contact count. Lite starts at $12 a month for up to 500 contacts. Standard starts at $35 a month. Premium starts at $80 a month. Each plan steps up a published ladder as contacts grow. At 10,000 contacts, Lite costs $120 a month, Standard costs $160, and Premium costs $275.

Each Constant Contact plan caps monthly sends. Lite allows 10 times your contact tier. Standard allows 12 times. Premium allows 24 times. Extra emails still send, but each one costs $0.002. Automated emails such as welcome messages are exempt from the cap.

Constant Contact also sells a cheaper email-only plan. Starter Email costs $6 a month. It covers unlimited contacts and 2,500 sends a month. It suits a business that only needs basic email.

There is no free Constant Contact plan. New accounts get a trial with up to 100 test sends. Paid plans carry a 30-day money-back guarantee.

Email features compared

Kit is built around the creator workflow. You grow a list with landing pages and forms. You tag subscribers by interest and behaviour. You send broadcasts or build visual automations. You sell digital products, paid newsletters, and subscriptions from the same account.

Kit includes a newsletter website for your content. It offers paid recommendations so other creators can promote your list. Its Pro plan adds subscriber scoring and a referral system. Kit also offers a free migration service for paid plans. Its team rebuilds your forms, templates, and automations.

Constant Contact is built around the small business workflow. It offers a drag-and-drop email editor with hundreds of templates. It adds social posting, event management, and basic reporting on every plan. Standard adds scheduling, subject-line A/B testing, and resend to non-openers.

Premium adds dynamic content, custom automations, unlimited segments, ad tools, and SEO recommendations. It also includes 500 SMS messages a month. On Lite and Standard, SMS is a paid add-on. Constant Contact offers live phone and chat support, which many small businesses value.

Both tools integrate with popular apps. Kit lists more than 100 direct integrations. Constant Contact lists more than 300 integrations. Either one connects to the tools a small team already uses.

Automation and segmentation

Automation is where the two tools split. Kit treats automation as a core paid feature. Creator and Pro include unlimited visual automations and sequences. You can build welcome series, sales funnels, and re-engagement flows with split paths.

Constant Contact limits automation by plan. Lite includes one automation template. Standard includes three templates and more segmentation. Premium removes the limits entirely. It adds custom automations and unlimited custom segments.

Segmentation works well on both. Kit tags subscribers and groups tags into segments. Constant Contact offers one custom segment on Lite and ten on Standard. Premium offers unlimited segments. A business with simple lists will not feel the limits. A creator with many funnels will.

Who should choose Kit

Choose Kit if you are a creator. It fits newsletter writers, course sellers, coaches, and bloggers. The free plan is the best in the category. It covers 10,000 subscribers with unlimited sends at $0.

Kit also fits if you sell digital products. You can sell ebooks, templates, and paid newsletters without a separate store. The 3.5% plus 30 cents fee applies to every sale, so factor it into your prices.

Kit fits if you want strong automation at a fair price. Creator at $39 a month for 1,000 subscribers is cheaper than many rivals. The trade-off is a smaller feature set for events and social posting.

Who should choose Constant Contact

Choose Constant Contact if you run a small business. It fits shops, restaurants, nonprofits, and local services. The templates, event tools, and social posting cover daily marketing in one place.

It also fits if you want phone support from a real person. Constant Contact is known for live help. That matters when email is not your day job.

Constant Contact fits if you need SMS marketing. Premium includes 500 messages a month. Kit has no SMS feature at all. A business that texts customers will find more value here.

Watch the send caps, though. A business that emails often can hit the 10x limit on Lite. Standard at $35 a month is the safer starting point for most small businesses.

Bottom line

Kit wins for creators and for anyone who wants a generous free plan. Its free tier covers 10,000 subscribers with no send limits. Its paid plans are simple and its automation is strong.

Constant Contact wins for small businesses that want an all-in-one tool. It covers email, social, events, and SMS. Its entry price is lower, but its send caps and contact-based ladder can raise the bill fast.

If you write and sell to an audience, pick Kit. If you run a local business and want one tool for everything, pick Constant Contact. Either way, start with the trial and check the live price before you commit.