MailerLite Free Plan: What You Actually Get Before Paying
MailerLite's free plan covers 250 subscribers and 2,500 emails a month since June 2026. We explain what is included, what is locked, and when to pay.
By Galactic News Editorial · Published 2026-11-11T19:21:15+00:00 · Updated 2026-11-11T19:21:15+00:00
MailerLite has a free plan, but it is smaller than many older guides say. Since June 16, 2026, the free plan covers up to 250 subscribers and 2,500 emails a month. It costs $0 and has no time limit. It includes automations, landing pages and signup forms. This guide explains what you actually get before paying, and where the free plan stops.
This is a research-based assessment. Limits come from MailerLite's own pricing page, last updated September 8, 2026. Prices change, so confirm the live page before you buy.
MailerLite free plan: what you get
| Feature | Free ($0) | Comfort (from $12 a month) | Power (from $25 a month) |
|---|---|---|---|
| Subscribers | Up to 250 | Up to 200,000 | Up to 200,000 |
| Monthly emails | 2,500 | 10x your subscriber tier | Unlimited, subject to fair use |
| Automations | 3, up to 5 steps each | 50 | Unlimited |
| Websites and landing pages | 1 website, 1 landing page | 10 each | Unlimited |
| Signup forms | 3 | 10 | Unlimited |
| User seats | 2 | 3 | Unlimited |
| MailerLite logo on emails | Yes, stays on | No, removed | No, removed |
The free plan also includes all three email editors: drag and drop, Simple and custom HTML. It includes more than 100 integrations, dynamic segments, interest groups and tags. It also covers 1 digital product or booking, surveys, quizzes and email A/B testing. Support is through the knowledge base, with live chat for the first 14 days.
What changed in 2026
Older articles quote a much bigger free plan. They are out of date. On June 16, 2026, MailerLite renamed its paid plans. Growing Business became Comfort. Advanced became Power. At the same time, it cut the free plan from 500 subscribers to 250, and from 12,000 monthly emails to 2,500.
Paid prices rose at the same time. Free accounts also picked up feature caps from August 13, 2026. The caps are 3 automations, 3 forms, 1 digital product, 1 landing page and 1 website. Any guide that still promises 1,000 free subscribers describes a plan that no longer exists.
What the free plan cannot do
Several features need a paid plan. Paid newsletters and recurring subscriptions need Comfort or Power. RSS campaigns, custom domains and removing the MailerLite logo also need a paid plan. So do auto-resend campaigns, dynamic email content, the subscriber preference center and Facebook Custom Audiences.
The limits are hard stops. Go over 250 active subscribers and sending pauses until you upgrade or trim your list. Hit 2,500 emails in a month and sending pauses until you upgrade or the month resets. You are never charged unless you choose to upgrade.
MailerLite counts active subscribers only. Unsubscribed and bounced contacts do not count toward your tier. That softens the 250-subscriber cap a little, since only engaged contacts use it up.
When to upgrade: Comfort and Power
Comfort starts at $12 a month for up to 500 subscribers, or $10.80 a month billed annually. At 1,000 subscribers it costs $19 a month, or $17.10 billed annually. At 2,500 it costs $33 a month. Comfort lifts monthly sends to 10 times your subscriber tier. It adds 50 automations, 10 websites and landing pages, and removes the logo. It also adds auto-resend, dynamic content, the preference center and 24/7 email support.
Power starts at $25 a month for up to 500 subscribers, or $22.50 billed annually. At 1,000 subscribers it costs $39 a month. It adds unlimited monthly emails, unlimited automations, unlimited seats and 24/7 live chat. Enterprise covers lists above 200,000 subscribers with custom pricing.
Every new account also gets a 14-day trial of paid features. No payment method is required. The trial is a good way to test Comfort or Power features before the free limits bite.
How to make the free plan last
Do the send math first. With 250 subscribers and 2,500 emails a month, you can email the full list 10 times a month. A weekly newsletter uses about 4 of those sends. A monthly newsletter uses 1. Most small lists fit easily.
Keep the list clean. MailerLite counts active subscribers only. Remove bounced and unsubscribed contacts so they stop using your cap. A list of 400 names with 150 inactive contacts still fits under 250 active subscribers.
Spend the 3 automations wisely. Use one for a welcome sequence, one for a lead magnet delivery, and one for a simple nurture series. Each automation allows up to 5 steps. That covers the basics for a new list.
Use the single landing page for your main offer. Use the 3 signup forms across your site and social profiles. Upgrade only when the list passes 250 active subscribers or you need a paid feature.
Bottom line
The MailerLite free plan is a genuine free tier, but it is built for small lists. At 250 subscribers and 2,500 emails a month, it fits a new newsletter, a hobby list, or a test of the platform. It includes automations, landing pages and forms, which many free plans leave out. Once your list passes 250 subscribers, or you need paid newsletters and logo removal, Comfort at $12 a month is the next step. Start free, watch the subscriber count, and upgrade when the list outgrows the cap.