MailerLite Review: Features, Pricing and Who It Suits Best
MailerLite review: Free for 250 subscribers, Comfort from $12 a month, Power from $25. The 2026 free-plan cut and rename change who each plan suits best.
By Galactic News Editorial · Published 2026-11-12T19:21:35+00:00 · Updated 2026-11-12T19:21:35+00:00
MailerLite Review: Features, Pricing and Who It Suits Best
MailerLite is email marketing for small businesses, creators and nonprofits. It covers campaigns, automation, landing pages, websites and digital products in one account. Its prices are simple, and every paid plan includes the full feature set.
This mailerlite review covers the 2026 changes that reshaped the plans. In June 2026, MailerLite renamed its paid plans and raised prices. Growing Business became Comfort, and Advanced became Power. The free plan shrank at the same time, from 500 subscribers to 250, and from 12,000 monthly emails to 2,500. Those changes matter more than any feature list. The mailerlite review verdict is clear: strong value, with a smaller free plan than before.
MailerLite Pricing Plans
| Plan | Price | Subscribers | Monthly emails |
|---|---|---|---|
| Free | $0 | Up to 250 | 2,500 |
| Comfort | From $12 per month | From 500 | 10 times your tier ceiling |
| Power | From $25 per month | From 500 | Unlimited |
| Enterprise | Custom quote | Over 200,000 | Custom |
Prices are in US dollars before tax. Annual billing takes about 10 percent off every paid tier. Nonprofits get a 30 percent discount on paid plans.
The mailerlite review pricing table shows Comfort from $12 and Power from $25. Comfort and Power prices rise with your list. At 500 subscribers, Comfort costs $12 a month and Power costs $25. At 1,000 subscribers, Comfort costs $19 and Power costs $39. At 2,500 subscribers, Comfort costs $33 and Power costs $49. At 5,000 subscribers, Comfort costs $49 and Power costs $69. At 10,000 subscribers, Comfort costs $89 and Power costs $129.
Billing counts active subscribers only. People who unsubscribed or bounced do not count. MailerLite uses a cumulative count within each billing cycle, so an address that was active at any point in the cycle counts toward your limit, even if you delete it later.
What Each Plan Includes
The Free plan is a real taste of the platform. You get up to 250 subscribers, 2 user seats and 2,500 monthly emails. Campaigns, automations, a website, a landing page and signup forms are included. All three email editors are available: drag and drop, custom HTML and simple text. Free accounts are limited to 3 automations with up to 5 steps each, 3 signup forms, 1 website, 1 landing page and 1 digital product or booking.
If you pass 250 active subscribers on Free, sending locks. Campaigns and automations stop until you upgrade or cut the list. Adding new subscribers pauses too. That hard stop is the reason the free plan now works as a trial runway, not a long-term home.
Comfort is the full toolset at a small-team size. You get everything in Free, plus unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, the unsubscribe page builder, a preference centre, a writing assistant and smart sending. Sending is capped at ten times the ceiling of your subscriber tier. On the up-to-1,000 tier, that means 10,000 emails a month.
Power removes every cap. You get everything in Comfort, plus unlimited user seats, unlimited monthly emails, unlimited automations, forms, landing pages, digital products and bookings, multiple automation triggers, partner discounts and 24/7 live chat support.
Enterprise is a custom solution for businesses with over 200,000 subscribers. It includes a dedicated success manager, account audits, performance improvements and deliverability support. A dedicated IP address is available as an add-on.
Every new account gets 14 days to try premium features. After the trial ends, premium features stop unless you upgrade. None of your data is removed.
MailerLite Review: Strengths
The mailerlite review highlight is the editor. The drag-and-drop editor is one of the easiest in email marketing. It suits beginners who want good-looking emails without learning HTML. The simple text editor suits writers who prefer plain emails.
The mailerlite review found automation on every plan, including Free. Three automations with five steps each is enough for a welcome sequence, a lead magnet delivery and a simple nurture series. Most rivals lock automation behind a paid tier.
The website and landing page builder add real value. You can publish a simple site and a landing page without a separate tool. That suits creators and small businesses that need a web presence alongside email.
Data stays in the European Union, and MailerLite holds ISO 27001 certification for information security. The platform states it is GDPR compliant, with the controls and procedures for personal data processing that the regulation requires.
Where MailerLite Falls Short
A fair mailerlite review must note the free-plan cuts. The free plan shrank twice in under a year. It held 1,000 subscribers in early 2025, dropped to 500 in September 2025, and fell to 250 in June 2026. Monthly sends fell from 12,000 to 2,500 in the same move. Anyone who built a list around the old free plan now sits hard against the new limits.
Comfort's sending cap can surprise you. Ten times your tier ceiling sounds generous, but a list near the top of its tier that emails twice a week will hit it. If you send often, Power's unlimited sending is the safer choice.
Support is limited on Free. After the 14-day trial, free accounts get knowledge base support only. Live chat is a paid-plan feature, and 24/7 live chat is Power-only.
Advanced features are thinner than on enterprise tools. MailerLite covers the basics well, but teams that need deep CRM features, advanced segmentation or complex multi-branch automation will outgrow it.
Who MailerLite Suits Best
- Small businesses: Comfort from $12 a month covers campaigns, automation and landing pages at a fair price.
- Bloggers and creators: the free plan works for a new list under 250 subscribers, and the website builder adds value.
- Nonprofits: a 30 percent discount on paid plans makes MailerLite one of the cheapest options in its class.
- Frequent senders: Power from $25 a month removes every sending and automation cap.
The mailerlite review fit test is simple: small lists and frequent senders do best. MailerLite suits you less well if your free list is over 250 subscribers and you do not want to pay yet. It also suits you less well if you need advanced CRM features or enterprise-grade automation.
How to Choose Your Plan
- Count your active subscribers, not your total contacts.
- Check whether 2,500 emails a month covers your sending volume.
- Price Comfort and Power at your list size in six months.
- Use the 14-day trial to test automations and the editors.
- Pick Power if you send more than twice a week to a large list.
Bottom Line
MailerLite is still one of the clearest value plays in email marketing. This mailerlite review ends with a shortlist verdict. Comfort from $12 a month and Power from $25 a month buy the full feature set, with prices that scale by list size. The free plan is useful, but the 2026 cut to 250 subscribers and 2,500 emails a month makes it a starting point, not a home. If your list is small and you want an easy editor, solid automation and fair pricing, MailerLite earns a place on your shortlist. Check the price at your list size before you commit, and pick Power if you send often.